13th September 2007

Marketing IDEAS are everything

Ideas are the lifeblood of any brand or business. But have you ever been stuck for one?

If you have, then a new book launched in June this year called The Idea Generator (Allen & Unwin publishers) might be for you.

This is a practical and powerful handbook: how to solve problems, create new opportunities and improve team and individual performances. What’s more important in business?

Sixty small self-contained units, which can be selected at random, give you a practical tool kit on how to brainstorm and create new and often radical ideas. It also contains tools to help you sell with more impact and become a breakthrough leader. Each tool is simple to use and includes hints on how and when to use them for the best results.

This is a book that can be read quickly and which will give you immediate results. It is written for today’s busy manager or small business owner. The Idea Generator will benefit anyone in sales, marketing, innovation, advertising, business development or new product development, in fact anyone in business.

The book is now available at most good book stores and outlines 60 practical and effective tools that can help you solve problems in a more powerful way and create new growth opportunities and improve the performance of yourself and your team. There are also chapters on leadership and how to sell your ideas. If you are looking for a quick and useful book to help you think more creatively and enhance your innovation and business results, The Idea Generator is the way to go.

You will find yourself returning to this user friendly guide again and again as you become more confident in your creative abilities and measuring the difference it can make to your career and life.

The six (6) chapters of the book are:

  1. Ten tools to solve problems in a more powerful way;
  2. Ten tools to create new growth opportunities;
  3. Ten tools to immediately improve your performance;
  4. Ten tools to enhance your team’s performance;
  5. Ten tools to help you sell with more impact;
  6. Ten tools to deliver breakthrough leadership results.

Each chapter has been written with the time-poor manager in mind.

About The Author

Dr Ken Hudson is one of Australia’s leading experts on breakthrough thinking and innovation. He combines over 16 years senior management experience with organisations such as Dunlop Slazenger (Product Manager) Citibank (Business Manager) and American Express (Marketing Director) with a Ph.D. on the topic “Designing a Continuously Creative Organisation” from The University of Western Sydney.

He founded Idea Space in 2001 and has researched or worked with over 50 organisations including Wrigley, DuPont, Heinz, Unilever, Smiths Snackfoods, Kellogg’s, Dominos Pizza, Adelaide Bank, AMP, Australian Health Insurance, St George Bank and The Disney Channel. He is a lively, engaging keynote speaker, presenter, trainer, mentor and facilitator.

Dr. Hudson is the author of over 40 practical and useful articles on how to make innovation more effective.

He is a management trainer and business consultant who presents at business seminars and conferences and is a part-time lecturer at the University of Technology, Sydney. He has presented in many different countries and most recently has been working in China, and recently working for several Australian Banking organisations on retail lending. Ken is based in Sydney and can be contacted at:

Website: www.ideaspace.com.au
Email: kenhudson@ideaspace.com.au
Phone: 02 9665-6762 / 0412 232 824

You can buy the book for $19.95 by clicking here.
The book is also available at most good bookstores (Dymocks, Angus & Robertson)

Best regards
Iain Pepper


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Iain Pepper
Head of Lending

Iain Pepper is a Vice-President and the Head of Lending for the La Trobe Group.Read full profile here.

La Trobe is one of Australia's leading independent specialist mortgage Financiers. Its business includes residential mortgages, commercial mortgages, and investment services operating one of Australia's largest Mortgage Funds under AFSL 222213. It employs over 145 staff and has raised over AUD$10Billion to assist over 100,000 customers since inception in 1952.

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