13th September 2007
Marketing IDEAS are everything
Ideas are the lifeblood of any brand or business. But have you ever been stuck for one?
If you have, then a new book launched in June this year called The Idea Generator (Allen & Unwin publishers) might be for you.
This is a practical and powerful handbook: how to solve problems, create new opportunities and improve team and individual
performances. What’s more important in business?
Sixty small self-contained units, which can be selected at random, give you a practical tool kit on how to brainstorm and create
new and often radical ideas. It also contains tools to help you sell with more impact and become a breakthrough leader. Each tool
is simple to use and includes hints on how and when to use them for the best results.
This is a book that can be read quickly and which will give you immediate results. It is written for today’s busy manager or
small business owner. The Idea Generator will benefit anyone in sales, marketing, innovation, advertising, business development
or new product development, in fact anyone in business.
The book is now available at most good book stores and outlines 60 practical and effective tools that can help you solve
problems in a more powerful way and create new growth opportunities and improve the performance of yourself and your team.
There are also chapters on leadership and how to sell your ideas. If you are looking for a quick and useful book to help you
think more creatively and enhance your innovation and business results, The Idea Generator is the way to go.
You will find yourself returning to this user friendly guide again and again as you become more confident in your creative
abilities and measuring the difference it can make to your career and life.
The six (6) chapters of the book are:
Each chapter has been written with the time-poor manager in mind.
- Ten tools to solve problems in a more powerful way;
- Ten tools to create new growth opportunities;
- Ten tools to immediately improve your performance;
- Ten tools to enhance your team’s performance;
- Ten tools to help you sell with more impact;
- Ten tools to deliver breakthrough leadership results.
About The Author
Dr Ken Hudson is one of Australia’s leading experts on breakthrough thinking and innovation. He combines over 16 years senior
management experience with organisations such as Dunlop Slazenger (Product Manager) Citibank (Business Manager) and American
Express (Marketing Director) with a Ph.D. on the topic “Designing a Continuously Creative Organisation” from The University of
He founded Idea Space in 2001 and has researched or worked with over 50 organisations including Wrigley, DuPont, Heinz,
Unilever, Smiths Snackfoods, Kellogg’s, Dominos Pizza, Adelaide Bank, AMP, Australian Health Insurance, St George Bank and The
Disney Channel. He is a lively, engaging keynote speaker, presenter, trainer, mentor and facilitator.
Dr. Hudson is the author of over 40 practical and useful articles on how to make innovation more effective.
He is a management trainer and business consultant who presents at business seminars and conferences and is a part-time lecturer
at the University of Technology, Sydney. He has presented in many different countries and most recently has been working in China,
and recently working for several Australian Banking organisations on retail lending. Ken is based in Sydney and can be contacted
Phone: 02 9665-6762 / 0412 232 824
You can buy the book for $19.95 by
The book is also available at most good bookstores (Dymocks, Angus & Robertson)
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