14 January 2010
Summer's here - Put your sales hat on
What better time than the summer holiday season to review what has been working
for your business and what steps to take to make the most of the New Year. So be
Sales smart and put your sales hat on - become a believer.
The greatest sales challenge is to be the most efficient operator as possible in
converting leads into business.
Provide a solution
According to recent sales strategy research, you have to believe
in yourself and what you are doing and present that attitude to your prospective
customer. This will engage them to let you know exactly what it is these customers
need and for you to provide the solution. Once this is done you can offer the right
product for their situation. Remember, the customer is coming to you for a solution
- you have to look and sound like you want to deliver that solution to them to make
their decision easier and more cost effective in the long run.
Believe in the products you are offering
Become familiar and confident with what
each product offers and the features of each. Next look at how they match up against
the customer's needs and particular situation.
Give your customer the time they need to make their decision
This could be the
biggest financial decision they have yet to make, so meet with them regularly and
give them updates on how their file is progressing. They should not have to ask
you. Be proactive - make the first call to tell them how things are progressing.
Stop talking - start asking and listening
Find out exactly what the customer
needs by asking leading questions that will have them tell you their full story
and what they hope to achieve out of the discussions you are having with them. Get
this stage right and you could have the customer for life.
Try not to sell to the customer, but satisfy them
Have you provided the solution
they are looking for? By asking all the right questions of the customer in the beginning,
and knowing your product suite, you should feel confident that the right solution
has been found for them.
And now comes the part that most sales people forget.
Follow the customer up and
ask if you met their needs and delivered on your promises
This will get them coming
back for more!
As you sip that cool drink over the summer and ponder how you will see your business
grow into the New Year, remember that you need to deliver superior service and expertise
to your competitor and give the customer what they want. Deliver.
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Head of Lending
Iain Pepper is a Vice-President and the Head of Lending for the La Trobe Group.Read full profile here.
La Trobe is one of Australia's leading independent specialist mortgage Financiers. Its business includes residential mortgages, commercial mortgages, and investment services operating one of Australia's largest Mortgage Funds under AFSL 222213. It employs over 145 staff and has raised over AUD$10Billion to assist over 100,000 customers since inception in 1952.
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